You’ve spent hours crafting the perfect website, and your products are out of this world. But do your rankings show it? When consumers need something, the first place they turn to is Google. The truth is, if your company isn’t on the first page of the search engine, it is unlikely that your audience will even see what you have to offer. Our digital marketing experts at DKODE are sharing the secrets we use to get our clients ranking high on Google—and how we turn those clicks into cash.
Stick to SEO Basics
When it comes to our best SEO tips for ranking high on Google, there are a few key things to remember. First and foremost, stick to the basics: make sure your website is search engine optimized (SEO) for your targeted keywords. Use those keywords throughout your site, including in the title tags, meta descriptions, and header tags. And don’t forget about backlinks! Make sure you’re reaching out to other websites and asking them to link back to your page. This helps Google see that your website is reputable and relevant, which can help it move up on the search results pages.
Another thing that helps Google rankings is having a mobile-friendly website. In fact, Google is currently planning to give websites that have a mobile version an advantage over those that don’t. So if you haven’t created a separate site for your smartphone users—or at least optimized the one you already have—you might want to consider doing so soon.
Use Social Media
Social media can also be a powerful tool when it comes to ranking high on Google. Platforms like Facebook, Twitter, and LinkedIn offer great opportunities for increasing your website’s visibility. Make sure you’re regularly sharing fresh content on your social media pages, and use relevant keywords in your posts. You can also boost your SEO efforts by including links to your website in your social media bios.
Another way Google uses other websites’ content is by checking out the reviews your customers have left on third-party review sites like Yelp and TripAdvisor. That’s why it pays to encourage happy clients or customers to leave reviews for your business. You can encourage this by sending out a survey request email, follow up emails after sales have closed, or even offer discounts in exchange for reviews.
Use Relevant and Trending Content
The truth is that Google’s search engine algorithms are always evolving—so if you want to stay on top of the game, it pays to keep your website content fresh and relevant. This doesn’t mean you have to update your site every day, but make sure you’re adding new pages and posts with interesting, original content at least once a week. You can also recycle old blog posts by updating them with new information and publishing them again. And if all else fails, consider outsourcing your content writing to a professional agency.
Let’s Talk About Google Rankings
At D-Kode, we have an inside view of what it takes to make a website successful – one that drives more visitors to your business, converts leads into customers and provides the ideal user experience. Contact us for a customized plan. You can click this link to fill out a simple contact form.
You have questions about search engine optimization. We have answers.