The benefits of online presence for businesses cannot be overstated.
Do you want your business to reach more customers and become more successful? Of course you do! While setting up shop in a physical location, building relationships with potential customers, and offering great products are fundamental steps on the road to success, having an online presence these days is also essential.
Creating a strong online presence allows businesses of any size—from startups all the way to established enterprises—to establish their credibility, connect with new audiences, boost brand visibility, and more. To see real results for your business in this ever-evolving digital world we live in today, it’s important to understand why utilizing an online presence can help move your business forward. Continue reading as we explore exactly what kind of benefits having an active online presence offers companies like yours!
1. Increased Visibility
One of the primary benefits of having an online presence for businesses is increased visibility. With nearly 4.9 billion people using the internet, businesses that have an online presence are able to reach a much larger audience than those that do not. Additionally, businesses that have an online presence are more likely to be found by potential customers who are searching for products or services online.
In fact, 76% of consumers look at a business’s online presence before physically visiting it. And nearly half of those consumers (45%) are likely to visit a company’s physical location after finding a strong online presence on a local search page.
2. Greater Reach
Businesses with an online presence are not limited by geographic boundaries and can reach customers from all over the world. This is especially beneficial for businesses that offer products or services that can be sold online.
3. Improved Customer Service
Customers can easily contact businesses through their websites or social media platforms and receive prompt responses. Additionally, businesses can use their online presence to proactively address customer concerns and provide updates on new products or services.
4. Increased Sales
Businesses that sell products or services online often see a significant increase in sales when they establish an online presence. This is because customers are able to purchase products or services 24 hours a day, 7 days a week, without having to leave their homes or offices.
5. Reduced Marketing Costs
Another benefit of having an online presence is reduced marketing costs. Businesses that rely solely on traditional marketing methods, such as print or television advertising, often spend a great deal of money on marketing campaigns. However, businesses with an online presence can market their products or services for a fraction of the cost by utilizing various digital marketing techniques, such as search engine optimization (SEO) and social media marketing (SMM).
6. Enhanced Brand Recognition & Loyalty
More benefits of online presence for businesses are enhanced brand recognition and loyalty. Customers are more likely to remember and purchase products or services from brands that they interact with regularly online. Additionally, customers who have a positive experience with a brand’s online presence are more likely to become loyal fans and advocates for the brand in the long term.
It’s clear that having an online presence is good for business, but there’s a caveat: it has to be a STRONG online presence:
- A one-second delay in your website loading speed can cost you 7% of your leads.
- It only takes 50 milliseconds for users to form an opinion of your website
- 48% of people said that web design was the number 1 way they determine the credibility of a business
- 38% of users will stop using a website if they find the layout unattractive
- 83% of customers consider a seamless website experience on all devices to be very important
- 89% of consumers switched to a competitor’s websites as a result of bad user experience
The bottom line is that if you want to get the most out of your online presence, it’s important to make sure it looks professional, functions well, and is easy for customers to use. If you can do that, then you will be well on your way to taking advantage of the many benefits of online presence for businesses.
A strong online presence is essential for businesses in order to reach new audiences, increase visibility, boost sales, save on marketing costs, and enhance brand recognition and loyalty. No matter what size of business you have, investing in an active online presence can help move your company forward.
At D-Kode Technology, we can help you create a fast, modern website that puts you on your target audience’s radar. Contact us today to learn more about how we can help you reap the benefits of online presence for businesses.