What is the California Internet Law? There’s a new internet privacy law called the California Consumer Privacy Act, and you should know about it. California is not alone in questioning whether companies are capable of monitoring themselves. The new law was modeled after Europe’s General Data Protection Regulation, or GDPR, which was set in motion […]
Online Graphic Design Tools You Should Try
Today, a large part of our everyday lives is spent on the internet. And the role of a graphic designer is more relevant than ever. Visual messages and concepts influence us more than we may realize. So, if you haven’t started taking advantage of the power of graphic design, now might be a good time […]
Social Media Goals
Goal setting is important for any organization. You can’t know if you’re meeting goals, if you don’t know what they are! In 2019, there will be around 2.77 billion social media users in the world, and that number is only going up. Set large and small goals to keep you on track, and take advantage […]
How To Choose And Utilize Hashtags
As a small business owner, it’s important to represent your brand on social media channels, and to know how to utilize hashtags. Social media participation is key in reaching your target audience, and with the right strategies, can help you gain new followers. One approach is to use hashtags that relate to your business or […]
Inbound Marketing Basics
Over the years, marketing has drastically changed. Even though traditional marketing still exists and plays a part in the overall process, understanding inbound marketing basics has become essential. Nowadays, it’s a smart choice to pair inbound marketing with traditional marketing. What is Inbound Marketing? Traditional marketing is a push strategy. It’s a way in which […]
WordPress 5.0 and What it Means For You
WordPress 5.0 WordPress 5.0 “Bebo” is the latest version of WordPress. While many of us are excited for updates from free software, others resist change. WordPress 5.0 “Bebo” has a limited running time for other plugins, plus the only code editing option is a block-based editor called Gutenberg, however, Gutenberg is known for its seamless […]
When to Focus on Website Redesign
Website redesign isn’t cheap, but after years of the same interface you might be ready for a layout and design overhaul. How often should a website be redesigned? There’s no set answer, but there are some good reasons for a redesign. Website Design Trends Your website might seem out of date when compared to current […]
Facebook for Business: Recommendations
Facebook is always changing, and its most recent evolution is in how people interact with the facebook pages of physical businesses near them. There are now “Facebook Recommendations” For local businesses with physical locations, Facebook’s new Recommendations feature is a great new tool. You may have already noticed the “Recommendations” function in action! What […]
Mobile-First Indexing is Here
It’s actually already happening. I’m speaking of the way Google indexes websites, so this won’t affect people using Mozilla or Yahoo for searches, unless you want most people to see your website. Because most people search with Google. What is Indexing? In general indexing in just to make a catalog or organized list. But we’re […]
Find Your Blog-Writing Voice
Everyone can agree that having a blog is good for your business. Blogs are a great way to share your voice, display your expertise, solidify your branding, and show who your company is in a relationship-building way. Whose Voice Are We Talking About? You, the person you are, have a personality and a way of […]