Mobile capability is vital for every business with a digital presence. However, there is a lot of confusion surrounding the difference between mobile websites and mobile apps. In the last blog we took a closer look at the specific differences between these two types of mobile developments. Understanding these, the next question is ‘what does […]
WHAT IS THE DIFFERENCE BETWEEN A MOBILE APP AND A MOBILE-FRIENDLY WEBSITE
Businesses can’t ignore the need for websites or mobile apps. The popularity and use of mobile devices such as smart phones and tablets is soaring, and statistics are revealing that consumers are spending even more time on mobile devices. The question is no longer whether mobile sites and apps are important; the fact is we […]
3 WAYS SOCIAL MEDIA IS CHANGING ECOMMERCE IN 2017
If you have an online store, or sell your products or services to your customers via your website, ecommerce is part of what you do. Making your ecommerce operations smooth, functional and secure ensures the effective operation of your business and your ongoing sales success. One factor that ecommerce businesses need to take into account […]
OPTIMIZING YOUR WEBSITE: WHAT ARE TAGS AND DO THEY MATTER?
One of the key ways to elevate your website’s search rank is to develop a complete approach to search engine optimization. Known as SEO for short, search engine optimization promotes your company’s website and brand online so that you receive more leads and increase total revenue. Optimizing a website to increase visitor traffic has become […]
WHY ARE BACKLINKS IMPORTANT FOR SEO?
Search Engine Optimization or SEO is one of the most important aspects to consider as a part of your digital marketing approach. SEO is a technique that helps your customers find you with a simple web search. First, you need to be online, so you need a business website. Secondly, your customers need to be […]
WHY ISN’T ANYONE VISITING MY WEBSITE?
A lack of website visitors can be a big issue for businesses that rely on online marketing and ecommerce. Your website is your business’s online calling card, and can be a source of reference, information and lead generation. In some cases, the livelihood of your business may rely on your website receiving adequate traffic, particularly […]
4 CRITICAL WEBSITE MISTAKES MOST BUSINESS OWNERS MAKE
Having a professionally designed and optimized website is an essential for every business, whether a small, local business or a large multinational. A website is your company’s business card, information brochure and marketing plan all in one. Because a website provides so many benefits for businesses, getting your website right is absolutely crucial. However, all […]
6 TIPS TO MAKE YOUR ONLINE CONTENT TRULY READER-WORTHY
Creating great content is not only about ensuring it conveys the right information. It is also important that visitors to your site or your followers on social media are interested in reading your content. Online content needs to be up-to-date, engaging, creative, and dynamic to draw in your audience and keep them reading about your […]
WHY SMALL BUSINESSES CAN’T JUST IGNORE DIGITAL MARKETING
In today’s market, small businesses are competing even with large corporations, and it’s thanks in due part to the power of digital marketing. However, many small businesses make the mistake of dismissing the benefits of digital marketing, claiming “My customers aren’t online” or “Digital marketing is just a fly-by-night trend”. But the reality is that […]
5 SIGNS YOU SHOULD OUTSOURCE YOUR MOBILE APP DEVELOPMENT
With mobile use skyrocketing and app use increasing in popularity, developing a mobile app is a priority for small, medium and large businesses alike. A mobile app gives your customers the convenience of quickly accessing the tools and services you offer, from a purpose built and custom engineered platform. A mobile app can be designed […]