One of the best paths to gaining new customers is through content marketing strategy. But with so many distractions available on the web, what are some ways for business owners to make sure their content is seen by as many people as possible? In this blog post, we’ll go over 4 tips to help you succeed.
1) Create Value
The core of content marketing is to make sure you’re providing value for your followers. Otherwise, it’s not likely to be a productive use of your time. Content that offers something valuable, whether that’s entertainment or how-to information, is also more likely to be shared with other people on social media. This is ultimately free marketing.
On the other hand, if you focus solely on promoting your products or services day in and day out, it’s much less likely that people will be excited about your content or want to engage with it. Remember, whatever you create also needs to be appropriate for your audience because the goal is for them to want to view more of it. What this means is that your marketing can’t just be a tool for self-promotion.
2) Mix It Up
In order to stay fresh, relevant, and interesting, it’s also important to share a variety of different kinds of content with your followers. This can include things like video clips, photos, blog posts, or graphics. There are lots of options to choose from!
Overall, content marketing is an affordable and proven strategy to build your online presence while increasing sales. Additionally, sharing what you know is a great way for your business to establish itself as an authority, no matter what your industry happens to be.
3) Engage Your Audience
Another thing to note is that it allows you to interact with people who are curious about your products or services, and also to stay in touch with existing customers. Be sure to take the time to answer any questions people leave; the more you engage, the better. For a start, you can reply to comments on your blog posts or social media accounts. This will show that you took some time to carefully create content with your followers in mind, and that you really value their feedback. In this way, content marketing can help build trust with your followers.
4) Create Visual Content
Visual content is generally more popular than text. It catches your eye and is a great way to get your audience to click on your content. Again, you have a number of options when considering what kind of visual content to create, like live streaming Q&As, quick how-to videos, product photos, or infographics. There are so many options to choose from. For example, a remodeling company might post before and after photos of a home remodeling project.
Outsource Your Content Marketing Strategy
We hope this blog post has given you some fresh ideas for your content marketing strategy. If you need more support, our digital marketing experts are here for you. Give us a call at (925) 420-8320 or schedule a consultation online through this contact form. We’re happy to set up a time to chat about your business.