If you run a business or sell a product,a website can be the ideal tool to build your customer base.  To make your website work for you, it needs to show up in an internet search, preferably towards the top of search results.  Try these 4 tips to help get your website to the top of Google search results:

  1. Develop a Strategy

The first step towards getting your website to the top of Google search results is to have a plan for your website, as well as some strategy in mind.  Certain algorithms determine which websites show up in Google results and in what order.  Having a strategy to produce focused content around a few targeted areas, with a plan to grow over time, will help you see optimal results in that algorithm.  Websites with content that is frequently updated, also perform better.  So, make a plan for what information you will have on your website.  Then, consider how often you will update your content.

  1. Produce Quality Content

You may have thought through a strategy for your website, with some ideas for different sections and how often you will keep information updated.  Next, you need to produce quality content.  If you have mediocre content, people may visit your site one time, but then never again.  You need to balance quality and quantity in your initial content and your content updates.  For quality, make sure your information is accurate and well written.  Carefully proofread everything before publishing it.

  1. Optimize with Keywords

Google algorithms use the words on your website to figure out what information is there.  When somebody searches, they are most likely to find your website, if your frequently used words match their search.  As you develop your content, think about your products or business.  Identify keywords that represent what you have.  Use these keywords on each page of your website.  Be careful to include keywords in a natural way, rather than making awkward sentences just to fit them in. This technique can increase your ranking on a Google search.

  1. Include Informational Blogs

The better information your website provides, the more likely it is to show up on a Google search result.  People will also be more inclined to visit your site again if they can find the information that they want.  You can include resources on your website to entice visitors and an informational blog is a great way to do this.  Additional and new content through the form of frequent (perhaps weekly) blog posts on your site also allows you to link pages to one another.

If you run a business and use a website to help advertise, you want the time and energy you put into that website to pay off.  Working with a digital marketing specialist can help you to boost your website by skillfully building and optimizing your content and structure to improve you search rank.