When building your marketing strategy for a business, it’s vital to know that the traditional techniques of print radio and TV advertising don’t work anymore. Modern media users filter out traditional forms of advertising about products or services.
Digital marketing takes a different approach by offering clients something of value, allowing them to become organically interested in your product or service. A digital marketing specialist can help you coordinate an approach to online marketing that really brings new leads to your business. To start, follow these 4 pieces of advice:

Optimize Your Website

In today’s digital age where 81% of shoppers do online research before buying, every business must have a website. You might choose to use a professional website designer or create your own website. However, it’s critical to ensure that your website is optimized for both search engines and your customers. It should be useful and attractive, not one or the other.

A professional web designer can include keywords in the on-site content and back end of your website so you show higher on search results. They can also design your website to be more user friendly and intuitive to navigate, while including responsive design so your website works on mobile devices as well as desktops. Optimizing your website is a simple step you can take today to support your business marketing strategy.

Start A Blog

An online blog attached to your business website is the ideal way to offer value and share your knowledge with your clients, which helps them engage with your business. Blogs stay fresh with new content added all the time. They’re also read and indexed by search engines, which provides an ongoing source of search engine optimization for your business.

If you don’t have time to stay up to date with writing your own business blogs, the good news is that a digital marketing specialist like D-Kode Tech can create original and engaging blog content for you. While it’s one of the simplest actions to take, starting a blog can really transform your business marketing.

Integrate Social Media

Are you using Facebook, Twitter, Pinterest, Instagram or Linkedin for your business? If not, why not? People and businesses are looking for new products and services on social media every day. If you’re not using social media now, as a result you’re missing out on valuable leads.

Your digital marketing strategy should include social media, blogs, news and other content. Images and blogs can even be automatically posted to your connected social media accounts. Integrating social media and boosting website traffic will boost your leads.

Build An Email List

A contact list and email marketing strategy is one of the most valuable assets to your business. Your emails can deliver great value to your audience.

Your website should take visitors through your engagement process, so you can collect contact information and continue to engage with them. Building an email marketing list can fall by the wayside, but don’t lose this opportunity for growth and lead building. The goals is keeping you in touch with customers to continue sales and improve engagement. A digital marketing specialist can help you stay engaged with growing your email your list.

Digital marketing can be easy. There are actions you can start taking today to boost your business online.  D-Kode Tech would love to work with you to boost engagement and leads for your business.